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HIPHOPISHIPHOP – Hip Hop for the World

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HIPHOPISHIPHOP – Hip Hop for the World

Post  FSR on Sat Oct 24, 2015 2:45 am

#HIPHOPISHIPHOP’ is a worldwide Hip Hop movement as well as a project with representative rappers from 14 countries and Korea’s best DJs, b-boys, graffiti artists, and beat boxers that have come together just for hip hop.

The rappers include San E, having caught the attention of both the Hip Hop underground fans as well as the public in Korea; Finland’s Redrama, having been awarded the ‘best Hip Hop/dance’ award in the Emma Awards (the Finnish version of the Grammys); Italy’s Strike The Head; Bosnia’s Frenkie; Singapore’s Pendekar; India’s Adx; Portugal’s Valete; Wale’s Mr Phormula; Indonesia’s Yacko; and Bangladesh’s SadmAnn. Last but not least, legendary artist KRS-One, referred to as the ‘Hip Hop Philosopher’, also participated.

He particularly stated and expressed support that this movement is aligned with his personal direction in music, further attracting attention to the project. Korean producing team High Flies’ Scary P and Doplamingo participated in #HIPHOPISHIPHOP’s producing and beat making. As much as rappers from around the world have taken part, the listeners can hear the diverse beat changes. With the track starting with KRS-One’s voice, San E’s rap and kick bass leads the overall flow of the track. This beat suddenly changes with KRS-One’s ad-libs, changing the vibe to a heavy and hard core hip hop one. Next, Korean beatboxer J-COP’s rhythmical and old school beatbox is joined in with various sound effects and graffiti sounds, mixing in all of hip hop’s different factors. After, DJ IT’s scratch is combined with a brass sound-added boom bap beat. Lastly, KRS-One’s rap comes in, acting as the finale for this big Hip Hop project.

The music video also is a special point to the project as it shows the different cultures of the rappers in it. In San E’s part, the setting is Highwayman Square, Pyramid graphics for Egyptian rapper Deeb’s part, and graphic ornaments were used for USA’s KRS-One’s part. Like the above examples, director Keekanz organized the individual clips collected by each rapper in a consistent matter, adding color and relevant animation effects fit for each clip. At the end, the viewers can see the graffiti work form JINSBH’s, Korea’s representative 1.5 generation graffiti artist at the ending credits for the music video.

Lastly, #HIPHOPISHIPHOP follows the good intention from ‘We Are The World’(1985) and “We Are The World 25 For Haiti”(2010) and will be donating all profits from this movement to UNICEF in order to contribute to better education for children in developing countries.

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FSR

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